Identify The Competitive Benefit
The Cheesecake Manufacturer became a dream in the 1940's for Evelyn and Oscar Overton. " Always generally known as an excellent prepare, Evelyn produced her Original Cheesecake recipe that everybody loved. By the late 1940's, she opened up a small cheesecake shop in Detroit”(TCF Co. LLC. ). " 39 years ago, with their kids grown, Evelyn and Oscar, now within their early fifties, decided to push their cheesecake business to Los Angeles. Together with the last with their savings, they opened a 700 sq foot retail outlet, " The Cheesecake Factory" ” (TCF Co. LLC. ). SWOT Analysis, " Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced because of it are tightly examined to chart a strategy” (WebFinance, Inc. ). From this document I will be explaining the strongest and weakest points of, The Cheesecake Manufacturer using a SWOT. This will be done by info that was researched coming from an existing record and my own, personal thoughts. Likewise I will suggest a way to use their advantages and reduce their weaknesses. There are several pros and cons that will be touch on with this document. The strengths that may be present to me; " Intensive menu and bakery item offering” (Group 7)
" Leveraging IT increasing functioning efficiency” (Group 7) " Strong term, popularity largely on United states Market” (Group 7)
" Good advertisements methods” (Group 7)
The weaknesses that is present to me;
" Deficiency of international expansion compared to the different global brands” (Group 7) " Relatively small scale of operations” (Group 7)
The menu which the Cheesecake Manufacturer, has to offer features over 200 menu selections for customers to pick from. To have so much to offer to the consumer is great. They not only have many different items to give they have signature cheesecakes and specialty desserts to offer too. " We will happily honor asks for to modify your order to match specific well being or nutritional needs” (TCF Co. LLC. ). The...
References: Group 7 Chad Baker, Alena Olvecka, Edward cullen Pasqualini, Barbora Volenticova, Lindsay lohan Winkler, (2010), Marketing Prepare: The Cheesecake Factory.
Retrieved via http://lindsaykwinkler.weebly.com/uploads/9/5/0/6/9506544/marketing_plan_for_the_cheesecake_factory.pdf
TCF Co. LLC., (2002-2013), TheCheesecakeFactory.
Retrieved via http://www.thecheesecakefactory.com/aboutUs/ourStory/ourStory
WebFinance, Inc., (2013), businessdictionary.
Retrieved from http://www.businessdictionary.com/definition/SWOT-analysis.html
|[pic] |Syllabus | | |College of Information Systems & Technology | | |ENG/221 Version 4 | | |Technical Writing Principles Copyright © 2011, 2010, 2009, 2008 by simply…...
TABLE OF CONTENTS Content| Page About NESCAF?| one particular Brand Elements of Nescafe| one particular Nescafe Bangladesh | 2 Brand Positioning| 2 Setting Statement|…...
п»їThe First Globe War was a destructive celebration that remaining Western financial systems broken down by infrastructural damages and induced substantial human suffering from the high loss of life toll. Reacting…...
Routine activity theory is a sub-field of logical choice[-> 0] and criminology[-> 1], developed by Marcus Felson[-> 2] and Lawrence E. Cohen[-> 3]. Routine activity theory says that crime[->…...