CUSTOMER SATISFACTION SURVEY WITH THE ROYAL TRADITIONAL BANK OF IRELAND
We all express each of our sincere appreciation to our industry guide Ms. Shalini Menon, Vice-President Organization Banking, The Royal Traditional bank of Ireland for her able guidance, constant support and cooperation through our job, without that the present job would not have been completely possible. We would also like to thank the entire team of RBS business banking, for the constant support and help inside the successful completion of my task. Also, our company is thankful to our faculty guidebook Mr. Swarnpreet Singh of your institute, to get his extended guidance and invaluable support.
TABLE OF CONTENTS
* Market Profile
* Indian Bank Industry
2. Current Situation
* Major players
2. SWOT Research Of Banking institutions
Company Profile: RBS
* RBS Business in INDIA
2. Business of RBS
Within our project we now have studied the customer need and preferences of various banking products and services with respect to RBS. The duration of the task is Nov 2010 - January 2011. The task was executed at RBS branch located at Barakhamba road in the business financial vertical. Main data collection was made by calling organization banking buyers taking reviews from daily walk in population. A total of approximately 300 clients are contacted and complete feedback from them have been completely obtained. It involve gauging the customer responses in various parameters like the bank frequency of the customer, the requirements just like remittances, international trade financing, business getting among others. Specific niche market services just like door step banking are offered by this multinational bank. We certainly have also identified the demand for such companies with a rating scale. To evaluate the competition to get RBS we certainly have undertaken a task to find out the other finance institutions with which these customers have a connection. It means that we can00 map the major competitors in business banking pertaining to RBS. All of us followed this kind of analysis with and in depth analysis the different products that are availed by RBS consumers from other banking companies. This provided us an obvious picture in the major competitors for RBS in this segment.
This study may have been incomplete without finding out the pleasure level of organization banking buyers with the current product and services proposed by the RBS. Hence finally our satisfaction scale was obtained from the base of 300 customers. This project survey can supplement the decision machine and the business managers in developing more recent products and services to ensure that customers can be served better. The secondary research about the retail price and item offerings of different Banks will be analyzed in our report compared to RBS.
A bank is a financial intermediary and shows up in several related basic forms: * A central traditional bank issues money on behalf of a government, and regulates the bucks supply * A commercial traditional bank accepts build up and stations those debris into loaning activities, either directly or perhaps through capital markets. A bank connects customers with capital loss to customers with capital surpluses within the world's available financial marketplaces. Banking is usually a highly regulated industry, and government restrictions on monetary activities by simply banks include varied as time passes and location. The banking program remains, just about any, the most major segment with the financial sector. Indian banking institutions continue to develop their talents under the regulator's watchful eye and hence, possess emerged stronger. ORIGIN OF THE NAME BANK
The word financial institution was obtained in Central English from Middle Frenchbanque, from Old Italianbanca, coming from Old...
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